MELVIN SOKOLSKY

Whether floating models down the Seine in a bubble, or shrinking his subjects, Alice-like, to miniature heights, Melvin Sokolsky helped to pioneer illusory fashion photography long before the age of digital enhancement took hold. Though he is best known for his editorial fashion photographs for publications such as Harper’s Bazaar (for which he produced, in 1963, the “Bubble” series of photographs depicting fashion models “floating” in giant clear plastic bubbles suspended in midair above the River Seine in Paris), Vogue, and The New York Times, Sokolsky’s work is not limited to that field. Three quarters of his print photography has been for advertising, which does not usually carry a byline. As Sokolsky said in an interview: “I resented the attitude that ‘This is editorial and this is advertising. I always felt, why dilute it? Why not always go for the full shot?” Toward the end of the 1960s, Sokolsky worked as both commercial director and cameraman.